First introduced to members in NewsReal as part of Paragon’s last update of 2021, the Price Analysis Widget is a useful tool to help your clients understand the impact of a listing price change, specifically in terms of the potential to attract interested buyers.
From your Listing Input Maintenance screen, simply select the Price Analysis button.
An interactive modal window will display Potential Buyers in Paragon. This tool evaluates all potential buyers based on current saved searches in Paragon, Paragon Connect and any searches saved by clients in the Collaboration Center. Saved searches will capture what clients are looking for: location, characteristics, and price range.
Within the Price Analysis window, the property’s current price is displayed along with the number of prospective buyers at that price.
To see how many more potential buyers a reduced price may attract, enter the new price and click the ‘Recalculate Buyers’ button.
Note: Clicking the “Use New Price” button will yield search results but will not change the listing price. Actual price changes still must be submitted either through Broker Load or the MLS® Department.
If you have any questions about any Paragon updates, contact the Board’s Helpdesk at 604-930-7626.