Social Media – The Real Estate Edition

If you’re following us on Instagram, you probably saw a couple of “This or That” stories on our Instagram Stories last week. Two of the questions we asked were “Marketing: Traditional or Digital” and “Digital Marketing: Email or Social Media.” Thank you so much to those who gamely participated! You can see the results below.

Social media is one of the defining phenomena of our age. It’s now hard to imagine a world without it. The lockdowns, quarantine periods, and travel restrictions further accentuated the importance of marketing your business differently. Ideally, a huge chunk of your strategy should now be digital marketing. The housing market is hot-to-the-touch and now is really a good time to pay more attention to your social strategy.

But with the exponential growth of social media platforms, how do you keep yourself updated and, more importantly, are you using them for their specific purposes? What works on Facebook might not work on Twitter or LinkedIn. What works on Instagram might not work on YouTube or Pinterest.

Stressful times call for creative measures! Over the years, many have used doughnuts, coffee, cats, and tacos to explain the difference between the most used social media platforms. We, at the FVREB, have decided to publish our own handy guide featuring something we are all familiar with: a real estate listing.

Find this printable PDF on Infographics, under Professionalism > Professionalism Matters on REALTOR Link®.

Quick Statistics

The Canadian Real Estate Association (CREA) does not provide social media behaviour and usage statistics. But if you’d like to know the pulse of our REALTOR® colleagues in the south, the National Association of REALTORS® (NAR) has some interesting statistics on Realtors and technology.

  • 76% of female Realtors and 73% of male Realtors use social media for professional use.
  • The three most valuable technology tools used in their business, excluding email and cell phones, were local MLS® websites/apps (63%), lockbox/smart key devices (39%), and social media platforms (28%).
  • The top three tech tools that have given the highest quality of leads are: social media (47%), MLS site (32%), brokerage’s website and listing aggregator site (29%)
  • 48% of all real estate firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years.

Are you interested in learning more about social media or digital marketing in general? Send us an email at and we’ll do our best to cover your suggested topic/s in the future. Thanks in advance!

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How to Boost Your Social Media Presence: The Do’s
How to Boost Your Social Media Presence: The Don’ts
7 Powerful Tips and Reminders to Boost Your Social Media Presence

Source: FVREB Communications