This spring we’ve been promoting the FVREB’s 5 Guiding Principles of professionalism with a special awareness campaign called RESPECT. It was an invitation to members to think about what defines professionalism for Realtors, and why building a culture of professionalism is so vital to the future of the Realtor community.
The RESPECT campaign was launched on April 6 with a dedicated and stylish website filled with articles, videos, tips, testimonials, and polls — all of which delved into various aspects of practicing professionalism from the ground up. Although the theme of the campaign was about speaking and acting with courtesy, it drew on a wide array of situations, topics and challenges that Realtors deal with every day.
And with RESPECT’s on-line Kudos Challenge, members had the opportunity to articulate the ways that individual peers earned their respect as outstanding professionals — bringing in a total of 107 kudos that extolled the professionalism of our own Fraser Valley Realtors. (See below for the full list of those who received kudos.)
Among the kudos there were doubles — and even a triple — kudo recipient. Realtor Edie Takahashi of Sutton Group-West Coast Realty in South Surrey, was lauded for several reasons: “…prompt in providing access to the property“, “Any questions we had she got back to us quickly”, “…Always pleasant”, “…very friendly towards other realtors”, “respects her colleagues”, “skillful and professional”, “an inspiration”, “super hardworking”, and “always consistent.”
And in the Don’t-Be-That-REALTOR section, members were able to disclose — albeit anonymously — some of their negative experiences working with Realtors whose professional practices, respect and courtesy fell way below par.
In total the RESPECT Campaign seemed to resonate with many of our members. There were over 2,300 hits to the website over the 10 week campaign, and 3,600 readings of RESPECT articles on NewsReal. In random draws over 30 gift cards were given to Realtors who submitted kudos about their peers. And three Realtors who received kudos were also winners in the grand prize draw. Matt Tinsley, Rob Christensen and Don Fults will each walk away with a $100 gift card.
We hope that the RESPECT campaign has helped highlight the importance of professional standards, provided insight, and given encouragement to members to keep working to achieve high standards of professionalism, and help others reach those goals as well. Thanks to everyone who has responded to the RESPECT survey so far.
Thanks to all members for their participation and support not only of the RESPECT campaign, but of their efforts to build a culture of professionalism in our Realtor community. The Fraser Valley Real Estate Board will continue to promote ‘Professionalism Matters’ with a dedicated page on REALTOR Link® which you can peruse at your leisure. The RESPECT website is also available on REALTOR Link®.
The Professional Standards Special Committee will be looking at running more professionalism campaigns — as we know that the conversations have started and awareness needs to be kept at the forefront of how we do business with each other.
Realtors who received a Kudo from a colleague:
|Paramjit Singh Dhaliwal