Today’s Realtor needs to be delivering value and building relationships with prospective clients. Watch Richard Robbins explain how to be an industry expert.
Video run time: 1:25 min
Transcript:
Hi Richard Robbins here.
Real estate is a very rewarding career but it can also be very demanding. In a standard real estate transaction Realtors need to wear many different hats. From expert negotiator to marketing guru there’s a lot of goes on in a successful transaction, but nothing is more important than becoming an industry expert — and keeping those skills up to date all of the time is critical.
Real estate is a fast moving business. The industry is constantly changing, current events arise, legislation evolves and market demands are always shifting. Today’s clients rely on Realtors so they can have the latest information in order to make smart property decisions.
In today’s value based economy, the nature of our business has evolved to where the most successful are delivering value to prospective clients even before they become customers. In order to do this effectively it’s absolutely critical to have the most up to date knowledge on the market place, on the neighbourhoods and the business itself. When the clients start relying on your invaluable expertise, not only will they start to see you as a credible authority in real estate, you’ll start building relationships that will last a lifetime.
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